As the healthcare industry shifts to value-based care models, patient education and communication solutions increasingly have become an investment priority for care providers and payers. Consumers have many means, whether digital or analog, to acquire medical knowledge and personal health information, and they tend to reach out to their doctor when sick, or when they have complex health questions. Traditionally, doctors do not proactively reach out to their patients -- especially when their patients aren't sick. This model is changing, however.